Have a point of view that is completely unique. Be a change that is distinctive. How can you harness distinctiveness? What makes you distinctive?
Daniel Goldman – Emotional Intelligence
What facilitate’s change? What’s the leverage point where people jump on board?
Who do you stand with?
How well do you know the values of the people you serve?
What are they filtering their decisions through?
Brand yourself in a way that you frame what you want to say with the focus that people want.
Pit crew analogy – situational blindness
Who can lend you authority? Who supports your brand?
How do you make education addictive?
How do you challenge the status quo?
Focus on ways that challenge conventions.
What’s an event people can participate in?
A day in the life of a student – go pro
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